Checklist

Buyer call quality checklist.

Before a buyer expands call or transfer demand, the quality check should cover source controls, routing rules, consumer fit, agent readiness, and compliance ownership.

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Routing fit

A buyer should define the exact demand they can work before evaluating volume. Broad intake rules create bad routing decisions and make quality problems harder to diagnose.

Accepted states and excluded states
Business hours and after-hours handling
Daily caps and concurrency limits
Allowed and blocked sources

Consumer and source fit

Quality depends on whether the source matches the buyer's offer and whether the consumer path is documented. Ask for source assets, examples, transfer language, and recordings before scaling.

Landing page or placement examples
Script and disclosure language
Sample recordings where available
Opt-out and DNC handling

Operational readiness

A quality call can still fail if the buyer cannot answer, route, or record outcomes consistently. Review staffing, CRM intake, rejected-call reasons, and who owns follow-up on disputed traffic.